2016 HOLIDAY RETAIL WEBINAR
Provided background research and basic setup of webinar's presentation
The AccuWeather Weather Analytics Holiday Update webinar was on Thursday, December 15 at 3:00pm EST, presented by AccuWeather Enterprise Solutions' D3 team. The webinar showcased the updated weather forecast for the month of December highlighting key holiday impacts, how weather will play a role in consumer behavior compared to last season, upcoming trends in the weather forecast and shopping season, and more. Please see here for the expanded press release.
My role was to provide the initial research into the retail trends during the past holiday seasons and the predicted metrics for the 2016 Holiday Retail season, focusing on the impact of the weather on sales both in brick-and-mortar stores and online. It was highly important to use accurate and reliable sources for the retail information. Beyond the initial research, I did the initial development of the PowerPoint presentation used in the live webinar. My team member, Tim Loftus, finalized and presented the presentation with the help of AccuWeather's long-range meteorologists and Marketing team. The retail research primarily came from the National Retail Federation, Listrak, Banking sources, and the University of Michigan's Surveys of Consumers.
I hope you enjoy the final presentation that was presented in the 2016 Holiday Update webinar.